Transforming spaces with colour, texture and conscience.
Who we are
Built on heritage. Driven by craft.
Paintsmiths is a South African paint specialist built on the legacy of Midas, Envirolite and Earthcote. We create coatings that protect, perform and elevate spaces, from everyday interiors to demanding commercial and architectural environments. Paintsmiths blends design-forward finishes with real-world performance, backed by expert advice and a nationwide network of stores.
Our range is engineered for every substrate – metal, wood, galvanised steel, fibre cement, and PVC – with many products formulated Low to Zero VOC and assessed through our in-store Green Filter. Even tinted paints are held to strict eco-friendly standards, so performance and responsibility work side by side.
COLOUR
Colour is where it all starts. We help you choose shades that suit your space, your light, and your style, so what you love on the swatch is what you get on the wall.
SERVICE
Great service makes the job easier. We listen, ask the right questions, and recommend the right system for your project, with support from first quote to final coat.
KNOWLEDGE
Paint is chemistry and surfaces are rarely simple. Our know-how helps you get the prep, primer, and finish right for results that look great and last.
Sustainability and responsibility
Better paint choices, built in.
- Recycled plastic bucket shift to reduce waste
- Low to zero VOC across ranges, with next-level colourant innovation
- Partnerships that matter: NSRI support and CHOC initiatives that bring colour into care
Innovation that shows up on the wall
Designed for demanding spaces
- Hygienic coatings for sensitive environments
- Weatherproofing and exterior protection
- Texture and design innovation for premium interiors
In their words
Professionals and homeowners alike choose Paintsmiths for reliability, technical support, and finishes that deliver under pressure.
